Another incredible pre-listing transformation!

By now, every homeowner in America has probably either glued themselves to an all-day HGTV marathon -- or at the very minimum, watched several episodes of (sic) "Design This Mess" or "Get My Home Ready For Sale Because I Can't Do It By Myself." Having been the second realtor brought in on many home sale opportunities to sell the unsellable, I have walked in on every permutation of lack luster home positioning imaginable. In addition to incorrect pricing by the agent, this invariably contributed to these homes sitting stale on the market for weeks or months on end. If you follow my social media, you know that I am a HUGE fan of professional staging. In fact, I will not spend the money on professional photography or fancy agent luncheons until I know for certain the home has passed muster with my staging team.

Even though I am probably more proficient than most realtors at knowing what looks good and what does not from a design perspective, the trained eye of a professional stager (like Jeanne Westmoreland of Classic Staging) lends a dimension of discovery that I've found to be of great value. These folks can help the homeowner rise above their predilection over what they chose for their home initially to find the aesthetic that will appeal to the broadest spectrum of buyer possible.

Here's my latest project with Classic Staging in Morningside/Virginia Highland:





Now... in the homeowner's defense, they were clearly packing for the listing period.





Remarkable what a new stainless fridge will do for a kitchen! Does your realtor use photos like the one on the left or hire professionals? (Would you use Polaroids of your baby to impress other parents? Probably not.)




Jeanne convinced me once to use this color "Black Bean" on dated white bathroom cabinets. I love it!!! And combine with St. Cecilia granite on counters to create an updated and widely appealing final product.



Clearly this is the most dramatic shot. I was at a BBQ once when I asked what they had done to their deck. Pressure washing! Charlie Moss is my general contractor and does a fantastic job with all pre-listing renovation aspects.






Make that outdoor space more inviting -- it's an extension of the home, not just a porch.






Folks, this market is hot for buyers right now. And you only have one chance to grab mindshare! For more ideas on getting that home ready for a speedy spring sale, call me today at 404-307-7334 or visit me on the web at http://www.FindAtlantaHomesNOW.com

Easier to find Atlanta homes...NOW!

Are you looking to take advantage of this unprecedented time of low home prices, high affordability ratios and historically bottomed-out interest rates??? Just rolled out a great new site that is SO EASY to use!

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JUST LISTED!!!! 1349 Lanier Boulevard NE -- in Morningside/North Highland area of Atlanta, GA

Priced for immediate sale! Four-sided brick bungalow in the heart of Morningside and walking distance to shops and restaurants of North Highland! Spacious living room with working fireplace. Separate dining room that could host 12+ guests for that perfect dinner party! Renovated kitchen with rich tone cabinetry, stainless quality appliances and beautiful granite countertops. Light-filled sunroom, 9 foot ceilings and hardwood floors throughout. Concrete basement with laundry provides tons of storage! Private backyard with deck that is perfect for entertaining.

Click here for more information on this Morningside bungalow for sale.

COMING SOON!!! Fantastic price on Morningside/North Highlands brick home

Another fantastic Intown Atlanta home, and you will not believe what we've found!!! If you know anyone wanting into Morningside/North Highlands without facing a renovation project, this home is perfect and ready to move into today. Finding a 3 bedroom home in Morningside Elementary for this price is rare. Renovated kitchen with granite counters, fireplace, sunroom, deck for entertaining. Call me today to arrange a pre-listing tour of 1349 Lanier Boulevard today! It will not last at the price in which we are going to market!!!!

Holding...penalty -- 3 years!

Three years is the estimate that most are throwing about in reference to the question: "How long will it be before the Atlanta market gets rid of these foreclosures?!?" Most real estate professionals are already ringing the bell, advising their clients that holding on to homes waiting for the smoke to clear will bring worse consequence than taking a loss now and moving up. I listened to a very reputable and brilliant executive from Bank of America today forewarning a group of top realtors of the tidal wave of foreclosures that are to come. You've heard the old saying... it's gonna get worse before it gets better? Banks have been holding out on releasing these inventories, for various reasons. But they can't hold out forever. You better have your friend Katie go ahead and bar that door. Think it's tough now to sell a home? Just imagine looking down your street and seeing 5,6,7 or more signs with the words FORECLOSURE on them. If you have friends in Florida, they have likely already sent you photos from their iPhone having lived through this themselves.

For a peek at what these distressed sales are already looking like in Midtown, Buckhead, Ormewood Park, Virginia Highland and Morningside, go to http://www.realtorbestbuys.com/.

My advice to those looking for bigger space remains the same....sell now or forever (or at least it will feel that way) hold your peace.

Price reductions for the week -- homes in Morningside

Good evening! For those following my new weekly reports on Intown home sales in Atlanta, great news to report. Whether you are tracking trends on 3 bedroom homes in Virginia Highland or 2 bedroom bungalows in East Atlanta Village, I will keep you up to date.

This week's focus is the neighborhood of Morningside, near Midtown Atlanta. I have visited these homes and found 4 price reductions of note for the week of October 12th - 19th in the Morningside area. These showcased homes for sale in Morningside are:

1590 West Sussex Road - reduced to $929,000

• This is a 4 bedroom, 2.5 bath traditional cape cod style home with tons of light and Northeast style charm.

1743 Johnson Road - reduced to $699,000

• This is a 4 bedroom, 3 bath tudor-style home with a lovely pool.

1034 Amsterdam Avenue NE - reduced to $595,000

• WOW!! This 3 bedroom, 2 bath home is a garden cottage style and originally priced at $743,000. What a dramatic reduction!

585 Pelham Road - reduced to $415,000

• This is a 3 bedroom, 2 bath home that is much larger than it looks.

For more information on these Morningside homes for sale, click on the link below.

http://fmlslistings.marketlinx.com/SearchDetail/Scripts/PrtBuyFul/PrtBuyFul.asp?emailGUID=15690f04-9683-4490-8144-d4f6e6ed68c8&AgentId=KELLUMJ